Kane Rich - Web Developer - CV

Experience

Experience

Front End Web Developer - Futurform

August 2021 - Present

• Redesigned/built the Futurform Workwear website using low code platform. Completed in 3 months processing over 70 orders, stocking 2177 products.
• Wireframing page layouts and graphic design for digital assets using Adobe XD and Photoshop.
• Research and planning of the V2 Futurform Workwear website.
• Ensuring product data was uploaded and managed effectively, including syncing inventory data from suppliers and focusing on SEO best practices for all product data.

Digital Content Administrator - Dyson

September 2020 - August 2021

• Responsible for building chat bots for Dyson across international markets using Bold360ai platform.
• Liaising with Solutions Architect from LogMeIn to implement market translations and spec using a JSON file and Visual Studio Code.
• Content administration using HTML and CSS.
• Assisting market teams with changes to content/website using AEM, Sitecore and Magento2. Creating effective and instructional copy for chat bot articles.
• Working on Dyson WCAG 2.1 AA Accessibility project to bring previously created Live Chat windows in line with accessibility best practices for users with disabilities.
• Debugging of all bots prior to launch and ongoing management of issues to builds once launched and presentation of success to project managers.
• Launching chat bots onto sites built on Sitecore, Magento2 and Adobe Experience Manager.
• QA testing on all chat bots built in staging, production and then also on deployment days. Screen recording of testing bot videos for sign off.

Freelance Creative - Kane Rich Creative Ltd

June 2020 - Present

• Brand development including logo design and WordPress website build for Tier One Worldwide. IT setup for client including routing existing email inbox through to the business domain name inbox.
• Completion of College of Media and Publishing's Copywriting Course, with Distinction grade. Modules included PPC, SEO Copywriting, Social Media, Blogs, Press Releases, Direct Mail.
• Re-brand of Engravatec's digital presence to Atomic Signs - website re-branding (Wix) and amending social media. WordPress website design and maintenance for RDT Build Ltd.

Marketing Executive / Content Producer - Empire Fighting Chance

January 2019 - May 2020

• Sole responsibility for all marketing from concept and creation to delivery across direct marketing, email marketing, social media, and our website.
• Graphic design of marketing collateral, including leaflets to support the delivery of 780 runners for Keynsham 10K, as well as aiding in the recruitment of over 100 runners for the Bristol Half Marathon raising over £12,000 in support of Empire Fighting Chance.
• Content creation, using Adobe Creative Cloud daily for graphic design, photography/videography editing including producing and subtitling effective social media videos.
• Management of WordPress website including keeping copy/images up to date, creating landing pages, and copywriting blogs.
• Using Hotjar and Google Analytics in order to report on web stats for continual improvement.
• Creation of style guide for the brand.
• Planning, posting and reporting on all social media, using Facebook, Instagram, Twitter, LinkedIn, YouTube and Flickr.

Marketing Executive (6 Month FTC) - Voyageur Group

July 2018 - December 2018

• Shaping the digital output for special interest print publications and an events conferencing business.
• Management of social media channels, resulting in month on month increase of our followers and post impressions, on all platforms, across all brands. My approach has varied over this time, refining my approach based on the results.
• Sending LinkedIn in-mail messages to key industry figures to alert them of relevant interest news stories, and Hubspot messaging to subscribers and key industry figures on our database.
• Use of SEMRush to shape the keyword strategy for the business, and research competitors.
• Building, copywriting and sending Marketing emails using MailChimp.
• Maintenance of the print and digital mailing list, including actioning returns of the magazines/changes of address and unsubscribes.
• Uploading content to the website, using Drupal platform, including weekly video post, mindful of headlines, keywords. Reporting on key social media and digital marketing metrics using Google Analytics/Hootsuite.
• Creation of content for social media and email, including producing weekly marketing videos for social media using Adobe Spark.

Regional Events Executive - McCarthy & Stone

April 2018 - July 2018

• Due to events experience gained as a Marketing Executive, after internal and divisional restructuring I became responsible for the delivery of all sales events for our region across all of our developments; from conception, planning and promotion, to logistical event management on the day.
• Liaising with directors, divisional Marketing Executives, sales teams, and external partners to inform and delight our customers at events, and ultimately to drive sales. Learning from analysis of visitor data, with support of Group Marketing Insights Manager.
• Involvement in strategy meetings alongside Group Head of Marketing, and Regional Sales and Marketing Director.
• Responsible for signage at every development in region, from site set-up to ongoing maintenance and changing of message at strategic points of the build and sales cycle.
• Working alongside other departments with different priorities (such as cost saving measures) to ensure that signage is compliant with high standards of health and safety, but drives leads to our website/call centre.

Marketing Executive - McCarthy & Stone

November 2016 - April 2018

• Initial responsibilities included data, local press and signage. Due to business change, my role shifted to delivering marketing for six developments, across digital/direct and graphic design.
• Planning/implementing high value, multi-functional campaigns. Working with Universal McCann/McCann PR to drive leads.
• Hands on email marketing using Pure360 platform, regularly sending emails regarding offers or events to our database.
• Daily management of Episerver CMS to manage our developments website pages, including optimising images for better page speeds/SEO. Monitoring web leads and conversion of goals using Google Analytics, taking steps to improve these metrics.
• Use of Falcon platform to manage and produce social media posts across Facebook and Twitter, responding to customer queries and concerns.
• Producing graphic design, direct mail, and digital assets. Project managing delivery of brochures and other collateral, from concept to print. Using Adobe Creative Suite to manipulate images, place assets, typeset and copywrite in adherence with brand guidelines and tone of voice.