Sole responsibility for all marketing from concept and creation to delivery across direct marketing, email marketing, social media, and our website.
Graphic design of marketing collateral, including leaflets to support the delivery of 780 runners for Keynsham 10K, as well as aiding in the recruitment of over 100 runners for the Bristol Half Marathon raising over £12,000 in support of Empire Fighting Chance.
Content creation, using Adobe Creative Cloud daily for graphic design, photography/videography editing including producing and subtitling effective social media videos.
Management of WordPress website including keeping copy/images up to date, creating landing pages, and copywriting blogs.
Using Hotjar and Google Analytics in order to report on web stats for continual improvement.
Creation of style guide for the brand.
Planning, posting and reporting on all social media, using Facebook, Instagram, Twitter, LinkedIn, YouTube and Flickr.
Marketing Executive (6 Month FTC) - Voyageur Group
July 2018 - December 2018
Shaping the digital output for special interest print publications and an events conferencing business.
Management of social media channels, resulting in month on month increase of our followers and post impressions, on all platforms, across all brands. My approach has varied over this time, refining my approach based on the results.
Sending LinkedIn in-mail messages to key industry figures to alert them of relevant interest news stories, and Hubspot messaging to subscribers and key industry figures on our database.
Use of SEMRush to shape the keyword strategy for the business, and research competitors.
Building, copywriting and sending Marketing emails using MailChimp.
Maintenance of the print and digital mailing list, including actioning returns of the magazines/changes of address and unsubscribes.
Uploading content to the website, using Drupal platform, including weekly video post, mindful of headlines, keywords. Reporting on key social media and digital marketing metrics using Google Analytics/Hootsuite.
Creation of content for social media and email, including producing weekly marketing videos for social media using
Regional Events Executive - McCarthy & Stone
April 2018 - July 2018
Due to events experience gained as a Marketing Executive, after internal and divisional restructuring I became responsible for the delivery of all sales events for our region across all of our developments; from conception, planning and promotion, to logistical event management on the day.
Liaising with directors, divisional Marketing Executives, sales teams, and external partners to inform and delight our customers at events, and ultimately to drive sales. Learning from analysis of visitor data, with support of Group Marketing Insights Manager.
Involvement in strategy meetings alongside Group Head of Marketing, and Regional Sales and Marketing Director.
Responsible for signage at every development in region, from site set-up to ongoing maintenance and changing of message at strategic points of the build and sales cycle.
Working alongside other departments with different priorities (such as cost saving measures) to ensure that signage is compliant with high standards of health and safety, but drives leads to our website/call centre.
Marketing Executive - McCarthy & Stone
November 2016 - April 2018
Initial responsibilities included data, local press and signage. Due to business change, my role shifted to delivering marketing for six developments, across digital/direct and graphic design.
Planning/implementing high value, multi-functional campaigns. Working with Universal McCann/McCann PR to drive leads.
Hands on email marketing using Pure360 platform, regularly sending emails regarding offers or events to our database.
Daily management of Episerver CMS to manage our developments website pages, including optimising images for better page speeds/SEO. Monitoring web leads and conversion of goals using Google Analytics, taking steps to improve these metrics.
Use of Falcon platform to manage and produce social media posts across Facebook and Twitter, responding to customer queries and concerns.
Producing graphic design, direct mail, and digital assets. Project managing delivery of brochures and other collateral, from concept to print. Using Adobe Creative Suite to manipulate images, place assets, typeset and copywrite in adherence with brand guidelines and tone of voice.
Level 4 Web Development Bootcamp - Bath Spa / Bath College - Completed
October 2021 - February 2022 - 3 hours per day, 5 days a week for 12 weeks
Test driven development
Level 8 Professional Diploma of UX Design - UX Design Institute - Pass 81%
November 2020 - November 2021 - Alongside full time work
Customer journey map
Content Marketing and SEO Fundamentals Certification - Semrush - Completed
Level 4 Diploma in Copywriting - College of Media and Publishing - Distinction
January 2019 - January 2020 - Alongside full time work
Researching your subject
Industry codes of practice
How to write great copy
Direct mail and email
Sales pitches, presentations and proposals
Brochures and leaflets
Brand names and outdoor advertising
SEO content and articles
Social media and blog
Level 2 Certificate - IT User Skills in Open Systems & Enterprise - Code Nation / Bristol City College - Merit
March 2020 - 3 week full time course
Learning Tech industry skills (collaboration, project management, communication, building start-ups), tools (Trello, Slack, GitHub) and methodologies (Kanban/Agile.)
Group programming project building a RPG game in the terminal using Python.
Level 6 Foundation Degree - Filton College - 2007 - 2008
Photography - Merit
AS/A2 Levels -
St Brendan's Sixth Form College - 2005-2007